Exhibition design and wayfinding for the permanent exhibition at The House of Cannabis, a new weed museum located in the heart of SoHo. THC is a cultural center that spans five floors (30,000 sq. ft.) of a landmark cast-iron building. The exhibition and immersive experience spans three floors of transportation experiences showcase the plant’s impact on Music, Art, Fashion, Cultivation, Reform & Psychedelia.
CREATIVE AGENCY: Terrane Group
WAYFINDING & EXHIBITION GRAPHICS: Olivia de Salve Villedieu & Annaka Olsen